Identity Coaching for Women

Career & Life Purpose Coaching for Women

Unhappy at work Helen Froling Career Coach

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Get Unstuck in Your Life & Your Career

Move Forward with Clarity Confidence & Direction

I work with women to help them find the alignment they need in their personal lives, career or businesses so they can be the best version of themselves.

I want you to realise your potential so that you can confidently connect with your strengths, values and life purpose.

Go from where you are now to where you want to be!

I’m guessing that if you have landed on my website, there is some part within you that wants to escape from or feel more fulfilled in your current career. Or perhaps you’re feeling lost and indecisive in your current life direction and your purpose.

And you feel like your escape or finding that next thing in life is impossible!

As the voice inside your head goes, “you’re not good enough – what will others think – I will let people down – I’m too old etc etc.” Therefore, you doubt yourself, lack the confidence to change your life direction and remain stuck.

You are not alone! I know how it feels when your life just doesn’t feel right and there’s a feeling that something is missing from the mix. I have experienced this loss of identity.

However, through self-reflection practice and exploration within, life purpose coaching can help you look outside of your comfort zone with direction and confidence.

I help you de-clutter your thoughts, work on a plan of action, identifying your innate strengths and core values. Strategies to silence your inner critic and amplify your confidence.

So, don’t go through the motions each day and let your life pass by without meaning.

Wake up everyday loving who you are and what you do!

Hello I’m Helen

Like you, I too have felt lost, not knowing what made me tick, feeling indecisive, and wanting to escape my then career!

Twelve years of corporate management was once exciting and fulfilling.

But as the years went by, I started thinking about doing something new with my career, believing that I was not doing the work meant for me. I was not being true to myself.

Deep down, I knew I could not stay on the same path I had been on for much longer. I felt stuck and unchallenged.

An overwhelm of fear held me back. What if I changed my career, and I was unsuccessful, not good enough?

However, I finally got the kick in the butt I needed. A corporate redundancy and a case of empty nest syndrome. It was time to stop playing safe and start living authentically who I wanted to become.

After working on my personal transformation journey. I knew I wanted to help women who are feeling like I did, to find their Identity Empowerment. And to not wait as long as I did to change in my life!

I want to help as many women as I can understand who they truly are and to soar high to reach their full potential in their career and their life.

I would love to help you do the same.

Helen Froling Life Coach for Women

Strengths-Based Career Practitioner & Life Purpose Coach

Professional Coaching For Women

ICF – Professional Registered Coach

Top Career Coaches Helen Froling Identity Empowerment Coaching

Life Purpose Coaching Can Help You If You Are Feeling:


Confused where to start or direction to move in


Fear is holding you back


You tell yourself 'what if I fail'


Am I too old to start a new career


You have financial responsibilites and worry about changing your career


Anxious, you feel that there are no employment opportunities available during this global pandemic


Your overthinking your options - WHAT IF?


Self-limiting beliefs about your strengths & ability


A sense of loss of confidence and identity


You have no options, but know you need a change


Scared of rejection and being judged


Imposter Syndrome thoughts, believing that your skills don't perfectly match the job criteria

Wouldn’t it be great if you could stop your overthinking thoughts?

Build your confidence, identify and articulate your value and take action to discover your next career and life journey?

Life Purpose Coaching Can Help You Achieve:

Confidence; a woman who is ready to look for your new career/life/ business opportunity

The ability to identify and articulate your value

Feeling supported and not alone

Excitement and happiness about your purpose and future

Having a new sense of self ... A NEW YOU!

Ready to navigate to a better career future

Thinking more creatively and looking for solutions with an open mind

Awareness of your natural strengths, skills, values and talents

Accountabilty to take action

Feeling accomplished that you are taking the steps needed to make a change in your life

Experiencing clarity and a clear direction/vision for your new career path

Empowerment to be in control of your next career chapter

Self identity bring you a life aligned with who you are

What My Beautiful Clients Are Saying After Working With Me

"Can I please just say a massive thank you for helping me to find the real me"

I no longer live in a space where I constantly criticize, doubt and tell myself that I am not good enough.
My inner critic is just a quiet voice now that I can talk to kindly and re-assure rather than letting it dictate my thoughts and beliefs.
This change in me has affected everything from my relationship with my husband and my children, to how I show up for everyone and what I believe to tell myself, especially at work.
Work was the one place where the inner critic would run wild and I would believe everything it was telling me. I don’t now. Instead I question why I am feeling that way and have the tools to work through it.
Thank you x
Amanda – Brisbane Australia

"I reached out to Helen when I was frazzled and uncertain of where my career should go"

Helen kindly and constructively aided me through the cross-road to the other side, feeling more confident about myself and clear on what my next move should be, through constant motivation and support. If you need some life/career guidance, Helen’s services won’t disappoint!

"The coaching program was wonderful and has definitely got me thinking"

Since my coaching sessions, I have been writing, writing, writing and even got content to start up the blog! It is so lovely being able to get words down on paper again, even things I didn’t even know I was thinking are pouring out, so thank you for your encouragement and the suggestion of the blog.

It has given me the confidence to break away from my present job and move towards being ME, while allowing me the financial freedom to continue to move forward without self-restrictions.

"I am delighted that I saw you yesterday"!

I already feel that our coaching session has made a huge difference to my mindset.

Thank you so very much for taking the time to help me get focused. It was like getting a spring-clean for the mind. Today I feel lighter and less cluttered.

 I felt like a changed person after just one coaching session with Helen.

The very next day, I was able to easily follow through on the goals I had set. She helped me create an achievable action plan and this left me with a clear mind and complete focus.

The result is that I feel as if I am getting more one now – but with less effort.

"If you are thinking 'what's next?' then I recommend a session with Helen. Very clarifying indeed"

I loved my session with Helen. It was so great to hear the feedback from her on my Strengths profile testing. Helen really went into depth on all the quadrants of the Strengths profile feedback and gave me a much better understanding of my strengths and weaknesses.

"Helen has a lovely style and really understands women"

She is a warm, caring and compassionate coach and knows how to apply her corporate background to small business owners and solo entrepreneurs to get the best solution for you. Coming from corporate myself, it was refreshing to learn from someone who really understands me. Helen has an empathetic approach but is also intuitive where she is able to draw out your key strengths. I have no hesitation recommending Helen as I gained so much insight about myself. Thank you Helen, I can’t wait to apply the tools I learnt from you and get myself out there with your successful strategies.

"Helen supported me through my career growth and provided invaluable career coaching"

I have further developed my skills and self-confidence working with Helen, achieving my goal of starting my own small business. I found Helen extremely reliable and professional to work with. She is warm and engaging. Has a friendly persona and a great connection with people. Helen’s guidance and working with her as my mentor and coach has really changed my life for the better.

"After being made redundant from my professional career of 20 years"

A friend recommended contacting Helen, as she had also experienced redundancy.

The news was unexpected, and it shocked me. I felt so lost and had lost my confidence. Helen really helped me get my mindset back on track and made me feel worthy and valued for what I could offer an employer. I have now found a job which I love!

"Helen is very good at helping identify one's true passion"

Since my session with her, I have had that at the front of my mind every day.

I worked with Helen to get clarity on my career direction and goals, and to overcome my self-doubt.

She is a wonderful coach with a gentle and caring manner, who holds you accountable for the actions you decide to take to reach your goals. I was really surprised in our last session to realise how many of my goals I had actually achieved over the 6 months with her support and coaching. I now have a clear direction and I am energised and excited about the possibilities. I highly recommend.  

Karyn – Melbourne 

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